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IS&T Style Guide: Equal Focus Logos

Why we require Equal Focus branding: Pairing the MIT logo with IS&T's identity increases the meaning and visibility of both organizations, while still clearly giving visibility to our graphic presence. IS&T draws on the considerable brand meaning of MIT, and our successes further build the MIT brand.

Logos for: Word/PowerPoint | Web | Mobile | Print | Social Media

Logos for Word or PowerPoint

  • Use these .png files for Word, PowerPoint, or any other Microsoft Office document.
  • If reduced in size, the MIT logo must be no smaller than 1/2" wide.

Download these logos for use in Word, PowerPoint, or any other Microsoft Office document.

Logos for web

  • The MIT logo must have its own rollover state and link to web.mit.edu; IS&T must have its own rollover state and link to the home page.
  • The vertical divider should be built using .css so that the 1-pixel-thick rule maintains its clarity regardless of browser size preference.
  • The logo sets are provided in two web-optimized sizes, small (with the MIT logo at 54x28 pixels) and large (with the MIT logo at 72x38 pixels). Do not change the sizes of these logos.
  • The two-color version of the logo is preferred and should be used whenever possible.

Download the .png file set, .html, and .css code required to build these logos.

Logos for mobile

  • The large logos for the web shown above are too wide to fit web browsers on many mobile devices. It should therefore respond to device screen widths below 460 pixels wide by displaying a short version, shown below.
  • If you use this option, “Massachusetts Institute of Technology” must be spelled out. It may be placed in the footer or elsewhere on the page.

The .png file set, .html, and .css code required to build these logos are included in the download for web, above.

Logos for print or signage

  • Use the .eps files for print or signage.
  • This logo may be enlarged to any size using a vectored art application such as Adobe Illustrator.
  • If reduced in size, the MIT logo must be no smaller than 1/2" wide.

Download an .eps file set of these logos.

Logo for social media

  • The social media icon is a 300-pixel-square .png file, shown here reduced to a 170-pixel square. Social media platforms will automatically adjust the image to the appropriate size.

   

Download a .png file set of these logos.